Use of Personal InformationPersonal information collected by Lily about its users is used internally by authorized employees of Lily for three main purposes: First, we collect personal information to figure out which areas, features, and products our users like the most and find most helpful, so we can continue to improve the web site. Second, we collect personal information in order to personalize the web site for our users (for example, it allows us to know if you're a member or not). Finally, we collect personal information to enable our users to participate in sweepstakes, contests, services, and other activities on our web site.
Disclosure of your Personal InformationYour personal information will only be disclosed to third parties in the following circumstances:
- when you expressly or impliedly consent to the disclosure;
- when we are required or authorized by law to do so, for example, if a court issues a subpoena;
- when the services we are providing to you require us to give your personal information to a third party your consent will be implied, unless you tell us otherwise;
- where it is necessary to establish or collect amounts owed to us;
- if the personal information is already publicly known.